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Running a soft play business comes with its own unique set of challenges, from maintaining safe, engaging play areas to attracting and retaining loyal customers. One of the most common pressures operators face is managing staff costs and cash flow , particularly as the minimum wage continues to rise .   Rising Minimum Wage and Staffing Pressures Soft play businesses are naturally labour-intensive. Staff are required to supervise play areas, manage front-of-house, clean equip

As your soft play centre grows, you may reach a stage where demand, loyal customers, and strong financial performance signal that it’s time to expand. The next step is choosing the strategy that best aligns with your goals, resources, and long-term vision, whether that be funding for soft play equipment at a second site or preparing your brand for franchising. Here are the three most common expansion routes, and how to know which one is right for your business. ​ Opening a se